PR is Key 2017: Listen, engage and interact!

In a couple of weeks PR is Key 2017 will take place at B. Amsterdam in Amsterdam. An exciting event where PR professionals have the chance to learn more about Real-Time PR. All speaking slots have been filled in and we are proud to announce the full program:

The event will start by introducing our chairwoman of the day: Annemarie van Campen. Annemarie is enthusiastic speaker with lots of experience working as an advisor, contributing to the online development of government agencies in both the Netherlands and the EU. During PR is Key she will introduce the speakers and will make sure all of your questions to our speakers will be answered.


The first speaker of the day is Rob Brown, Vice President of the Chartered Institute of Public Relations in the UK, and managing partner of Rule 5, a PR and digital communications agency. He will talk you through the development of Real-Time content, and the impact of a squeezed communication time frame on your PR strategy. Hereby the focus will lie on the switch from textual information to instant visual information, as real-time video is now a reality.



Real-Time PR can flourish under the rapid developments in technology. Alexander de Ruiter, co-founder of OBI4wan, will share his experiences with the online monitoring of data from social media and other online sources. Furthermore, he will help you to get an insight in what this data can mean and do for your (online) reputation management.


Real-Time engagement of your stakeholders allows you to evolve a message from a two-dimensional notice to a three-dimensional moment. Step away from sending and informing by moving forward to interaction and engagement. This new approach requires the successful alignment of all your channels. Sébastien Willems, CEO of PressPage, will help you to get an insight in setting up an effective workflow that will enable you to innovate your PR strategy and get the most out of your channels.


The right tools, content, and technologies need to be supported and carried out by your organization, and thus your employees. Employees that are still regarded as highly credible sources of information. As the final speaker of PR is Key 2017, social media strategist Jochem Koole will talk about successfully involving your colleagues and your organization’s management in your PR efforts, allowing them to become your social media ambassadors.


We will end the day with drinks and bites, and the opportunity to network with other PR professionals. See you at PR is Key!