PR is Key 2017 - Real-time PR

This year’s edition of PR is Key will cover the topic Real-time PR. The PR business has changed substantially over the last ten years. It’s not just about maintaining media relations and sending out press releases to newspapers and magazines anymore. New tools and technologies are reshaping the way corporate communication is conducted, while online media are increasing the number of stages we’re acting on. Real-Time PR does not only require monitoring these online media, but calls for active engagement of the entire organization. The question becomes how to manage these various outlets, monitor media coverage, and actively engage both employees and C-level in your social media presence.

Several experts are invited to share their experience and knowledge on the topic, focussing on issues like:

  • Listening & Monitoring Online

  • Social Media Ambassadors

  • C-suite PR

PR is Key 2017 will take place in B. Amsterdam. This complex, with a large rooftop park, hosts over 250 companies, embracing the concept of combining startups, corporate innovation and creative businesses.

We will start the event with a lunch, after which we will start with the speakers. At the end of this inspiring day there will be time to connect and network with other PR professionals.